Simple 301 Redirects by BetterLinks – Easy Redirect Manager

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Simple 301 Redirects by BetterLinks – Easy Redirect Manager

by WPDeveloper

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Description

Improve Your Website User Experience With Simple 301 Redirects Solution for WordPress

Launching a marketing campaign with a new URL? Got “404 not found” errors? Or relaunching your website with a new URL? Let’s redirect your old URLs to new ones automatically by creating 301 redirects to existing pages.

Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewhere on the web. It’s especially handy when you migrate a site to WordPress and can’t preserve your URL structure.

By setting up 301 redirects from your old pages to your new pages, any incoming links will be seamlessly passed along, and their page rank (or what-have-you) will be passed along with them.

⭐ FEATURES OF SIMPLE 301 REDIRECTS:

◾With this plugin, you can check and redirect your old URLs to the new ones with a few easy steps
◾ Designed for any website with very easy and user friendly interface which you can set up in few seconds

◾Works great eCommerce, blog, magazine, small business and any other websites

🔰 MANAGE YOUR LINKS WITH SIMPLE 301 REDIRECTS:

◾Import Redirect Rules: You can import redirect links in bulk from your device and upload them using this plugin to manage links

◾ Export Redirect Rules: You can also export your 301 Redirect Links in .csv format to use in future

◾ Wildcards: It will redirect all files within a directory to the same filename in the redirected directory. To use wildcards, put an asterisk (*) after the folder name that you want to redirect. Example:

  • Request: /old-folder/*
  • Destination: /new-folder/*

◾Click Analytics with BetterLinks: Simple 301 Redirects does not track clicks. If you need click-through analytics for your redirects, you can install our separate free plugin BetterLinks from WordPress.org and migrate your redirects to it

◾ Friendly Support: Get super friendly community support as we have an extraordinary support team ready to help you. Ask your questions in the support forum & someone from our team will help you

🏆 Featured by Renowned WordPress Publications

Simple 301 Redirects has been loved by lots of users, website owners, bloggers and marketers:

🌟Peakplex

“The plugin’s name could not be better. It really is simple to do 301 redirects. For example, if you modify the URL of one of your pages, then you can take the old URL and redirect it to the new one. Not only can this keep some SEO value, but it’s good for user experience as well.”

🌟WPKube

“I like this plugin because: You can quickly create 301 redirects without leaving your WordPress dashboard. It makes it much easier to manage your existing 301 redirects. It’s just plain easier for beginners than digging around the .htaccess file.”

THIS PLUGIN IS MAINTAINED BY THE TEAM WPDeveloper.

ALL FEATURES | DOCUMENTATION

Need More Advanced Solution for Link Management?

Try BetterLinks – the advanced link management plugin that simplifies your marketing campaigns by offering a range of powerful features. You can easily shorten links, conduct split tests with dynamic redirects, and check for broken links.
The solution also allows you to monitor campaigns using a UTM builder, manage user roles, and analyze click-through rates. Additionally, you can create links without needing admin access and track analytics effortlessly, ensuring your marketing efforts are successful without any hassle.

🎁 [FREEBIE] Handful Plugins To Improve Your WordPress Site

If you like Simple 301 Redirects, then consider checking out our other WordPress Plugins & take your website to next level:

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📝BetterDocs– Best Documentation & Knowledge Base Plugin for WordPress, which also reduces your manual support request.

♾️EmbedPress – EmbedPress lets you embed videos, images, posts, audio, maps and all other types of content into your WordPress site with one-click to showcase it beautifully for the visitors.

☁️Templately – Free templates library for Elementor & Gutenberg along with the cloud collaboration for WordPress.

⏰ SchedulePress: Advanced editorial calendar & complete solution for WordPress Post Scheduling, social sharing, missed scheduled alerts and more.

🛑 Disable Comments – Instantly allow or disallow comments from any post type in WordPress and gain complete control over your full website.

⚡ Flexia: Most lightweight, customizable & multi purpose theme for WordPress.

👨‍💻 DOCUMENTATION AND SUPPORT

  • For documentation and tutorials go to our Documentation
  • For video tutorials go to our YouTube Playlist
  • If you have any more questions, visit our support on the Plugin’s Forum
  • For more information about features, FAQs and documentation, check out our website.

💙 LOVED SIMPLE 301 REDIRECTS?

Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.

Source Code

The admin screen’s JavaScript (assets/js/simple-301-redirects.core.min.js) and stylesheet (assets/css/simple-301-redirects.css) are compiled files. Their human-readable source ships with the plugin:

  • JavaScript (React): src/, built with @wordpress/scripts using webpack.config.js and babel.config.json
  • Stylesheet (SCSS): assets/scss/

The same source is also in the public development repository: github.com/WPDevelopers/simple-301-redirects.

To rebuild both files from the plugin folder, run:

yarn install --frozen-lockfile
yarn build<h3>External services</h3>

Simple 301 Redirects performs redirects entirely on your own site. It connects to an external service only in the cases below.

WPInsight usage analytics (opt-in, off by default)

WPInsight is WPDeveloper’s usage analytics service. We use it to learn which WordPress versions, PHP versions, plugins and themes people run alongside Simple 301 Redirects, so we can keep the plugin compatible with them.

  • When data is sent: only after an administrator agrees, either by clicking “Allow & Continue” on the first step of the Quick Setup wizard or “Sure, I’d like to help” in the opt-in notice. It is sent once at that moment, then about once a day by WP-Cron (only the details that changed since the last report), and once more when the plugin is deactivated. If you click “Skip” or “No Thanks.”, or ignore both, nothing is ever sent.
  • What is sent: your site URL and site name, WordPress version, site language and charset, PHP version, server software, whether the site is a multisite, text direction, the server path of the plugin, the lists of active and inactive plugins, the active theme and its version, and the Simple 301 Redirects version. On deactivation it sends the same details again, plus the reason and any note entered in the deactivation form. No email address or other personal account details are sent. Like any web request, the connection also reveals your server’s IP address to the service.
  • Where it is sent: https://send.wpinsight.com/process-plugin-data
  • Terms and privacy: Terms and Conditions, Privacy Policy

YouTube (Quick Setup video)

The first step of the Quick Setup wizard embeds a Simple 301 Redirects tutorial video from YouTube, using YouTube’s privacy-enhanced domain (https://www.youtube-nocookie.com). While that step is on screen, your browser loads the video player from YouTube, which receives your IP address and browser details like any embedded video. Nothing is sent from your server. YouTube Terms of Service, Google Privacy Policy

WordPress.org Plugins API (only when you click “Install BetterLinks”)

The settings page offers to install our free BetterLinks plugin. Only when an administrator clicks “Install BetterLinks” does the plugin ask the WordPress.org Plugins API (https://api.wordpress.org/plugins/info/) for BetterLinks’ download link and download it from WordPress.org, the same way the Plugins > Add New screen does. The request sends the plugin slug betterlinks along with the information WordPress core sends with every WordPress.org API request. WordPress.org Privacy Policy

  1. Upload Simple 301 Redirects to the /wp-content/plugins/ directory
  2. Activate the plugin through the ‘Plugins’ menu in WordPress
  3. The Quick Setup wizard opens: choose whether to share usage data, turn wildcards on or off, and add your first redirect. You can skip any step.
  4. Add more redirects on the Settings > 301 Redirects page.
  1. Simple 301 Redirects - Dashboard

    Simple 301 Redirects – Dashboard

  2. Simple 301 Redirects - Setup

    Simple 301 Redirects – Setup

No longer maintained

By Knut Sparhell (knutsp) on January 24, 2025

This plugin used to be simple, just doing av simple redirecting task. It know has gotten issues cluttering the log file when debugging. Support recommends another, totally bloated plugin. I recommend staying away and find antoher simple redirects mananger. Sad.

Cant import

By leviblu on September 20, 2023

Cant import 🙁

No longer working after upgrading (for URL strings with symbols)

By thejae on April 19, 2023

First, thank you for this great free plugin. We’ve been using it for many years. Recently after upgrading WP to 5.9.5 (I know it’s an old version but bear with me). The following redirects no longer work

Request:
/blog-test/blog-title.html?lang=en

However if I remove the ?lang=en parameter, it will work again. We’ve never had this issue before.

Any advice would be greatly appreciated.

Redirects stopped working

By Stanislav Khromov (khromov) on September 21, 2022

All redirects randomly stopped working after being fine for many years. Now the redirected paths just return 404. 🤷

Plugin Quit Working

By graphicsbyte on August 5, 2022

I have been using this plugin for years with no problems. This morning I noticed I had many 404 errors and none of the redirects were working. The plugin currently says it’s untested with WordPress 6.0.1 which is the version I am using. Until a patch happens this plugin is useless.

Abandoning this plugin after using it for years

By Studiobovenkamer on May 19, 2022

Have been using this for a long time on a lot of sites, but something happened to the focus of the developers. The import functionality has been broken for quite a while now. Even if you import the export file of the plugin itself, it doesn’t work.

Just starting using this again.

By xolite on September 3, 2021

Just started using this again after making some changes to slugs that are ranking well in google. Strange bad reviews with this plugin, there is nothing wrong with it, it works perfectly fine. Some user experience is required when redirecting URL’s and the proper way to do it. Site configuration (such as SSL) will determine how redirects happen as well as many other factors. This plugin simply redirects a URL -> NEW URL as 301 Redirect, that is all, everything else after this point has nothing to do with the plugin. It bothers me when I see “bad” reviews for a developer trying to make money with a free plugin, this developer at least allows the two notices to be dismissed and never to be seen again unlike many other popular plugins with dashboard nag screens every time the dashboard is loaded. However, I do recommend the developer fix the example on the interface above the redirect url section that shows an example of the URL. Destination example: https://www.yoursite.com//new-page/ Should be a single slash Destination example: https://www.yoursite.com/new-page/ Great work, I appreciate the plugin.

Don't use this Plugin if you value your site

By EdwardR on August 9, 2021

This plugin was so easy to use. So many sites used it. However, don’t use it for years and think it is going to be easy to remove all the redirects. If you have a large site with history, this could become a nightmare to deal with. Just delete the plugin, move on to another plugin that works. This one sucks!

Used to work, but not any more…

By naznewsgirl on July 1, 2021

This was my go-to plugin for 301 redirects, but with the latest versions, it’s full of bugs. There’s no overall save button anymore, and if you delete (and confirm deletion) a redirect then reload the page, the redirect is back. If you change a redirect and click the “update” button next to the redirect, then leave and go back, the change is reverted back. It’s useless this way.

Ruined (after the WPDeveloper acquisition ~ 4 months ago)

By peterarends on May 25, 2021

Simple 301 Redirects has provided me a lot of value in the past. Thankful for all the years. But… Now it is just a Marketing Tool for BetterLinks by WPDeveloper. I can’t blame @scottnelle and WPDeveloper for the sale (or whatever transaction happened) but the plugin is bloated with promotion for Betterlinks and worse, does not work out of the box anymore while the “Redirection” plugin does. So will have to migrate dozens of websites to an alternative. :-s

2.1.2 – 19/10/2026

  • Few minor bug fixes & improvements

2.1.1 – 15/10/2026

  • Few minor bug fixes & improvements

2.1.0 – 08/02/2026

  • Fixed: PHP issue caused by incorrect _load_textdomain_just_in_time() usage.
  • Few minor bug fix and improvements

2.0.11 – 13/11/2024

  • Tested up to WordPress version 6.7
  • Few minor bug fix and improvements

2.0.10 – 16/07/2024

  • Added: WordPress 6.6 Compatibility
  • Few minor bug fix and improvements

2.0.9 – 27/09/2023

  • Fixed: Import Related Issue.
  • Few minor bug fix and improvements

2.0.8 – 30/08/2023

  • Fixed: Vulnerability Issue.
  • Few minor bug fix and improvements

2.0.7 – 13/09/2022

  • Fixed: WP-CLI issue.
  • Few minor bug fix and improvements

2.0.6 – 19/10/2021

  • Added: CSV Import/Export option
  • Few minor bug fix and improvements

2.0.5 – 08/07/2021

  • Fixed: Http mixed content issue
  • Added: AJAX Support in place of REST API
  • Few minor bug fix and improvements

2.0.4 – 05/05/2021

  • Improved: User role capabilities check in Ajax requests for security enhancements
  • Few minor bug fix and improvements

2.0.3 – 18/04/2021

  • Fixed: Redirects fail with trailing slash in the Request URL
  • Improved: Import/Export feature for security enhancements
  • Few minor bug fix and improvements

2.0.2 – 15/04/2021

  • Fixed: Link Redirection not working when Shortend URL is shared on Facebook
  • Fixed: Destination URL not fully visible on smaller devices
  • Improved: Coding structure to enhance security
  • Few minor bug fix and improvements

2.0.1 – 07/04/2021

  • Few minor bug fix and improvements

2.0.0 – 01/04/2021

  • Revamped: New UI/UX
  • Added: Support for WordPress 5.7
  • Added: Options to Export/Import Links
  • Few minor bug fix and improvements

1.07

  • Security Update – Better handling of posted data.

1.06

  • Security Updates – Special thanks to Ryan Hellyer!

1.05

  • Wildcard support
  • Delete functiontionality
  • On-page documentation

1.04

  • Removed deprecated function calls
  • Updated code to better match WordPress coding standards
  • Updated handling of https protocol to prevent errors in certain server configurations
  • Better support for destinations that start with a leading slash instead of the full domain

1.03

  • Sorry for the double update. I forgot to check for PHP4 compatibility. Many people are still using PHP4, apparently, so this update is to fix compatibility with these legacy systems.

1.02

  • Added support for special characters in non-english URLs.
  • Fixed a case sensitivity bug.

1.01

  • Updated redirect method to send headers directly rather than using wp_redirect() because it was sending 302 codes on some servers

1.0

  • Initial Release