Pinterest gives people their next great idea. Part collection, part marketplace, it’s a one-stop shop for millions of pinners to source inspiration, new products and new possibilities. It’s like a visual search engine, guiding people to ideas, inspiration and products that are just right for them.

With the Pinterest for WooCommerce extension, you can put your products in front of Pinterest users who are already looking for ideas and things to buy. Connect your WooCommerce store to your Pinterest business account directly in the WooCommerce app. Your entire catalog will become browsable on Pinterest in just a few clicks.

Pinterest Ads

Get started with Pinterest Ads with $125 free ad credit* from Pinterest when you set up Pinterest for WooCommerce and spend $15 on ads! Pinterest terms and conditions apply.

Open-minded and undecided

People on Pinterest are eager for new ideas, which means they want to hear from you. In fact, 97% of top Pinterest searches are unbranded. Content from brands doesn’t interrupt on Pinterest—it inspires. Shopping features are built into both the organic Pinner experience, and our ad solutions.

We’ll also automatically set up your Pinterest tag, and a shop tab on your Pinterest profile.

Learn more about Shopping on Pinterest

Set up your foundation

Connect your account

Install the extension and connect your account to quickly publish Product Pins, automatically update your product catalog every day, and track performance with the Pinterest tag.

Catalogs

Turn your entire product catalog into browsable product Pins, all at once.

Pinterest tag

Add the tag to your site to measure conversions and to optimize ads for shopping campaigns or retargeting.

Consider longer attribution windows to capture shoppers who take more time to convert.

Build brand loyalty

People on Pinterest are nearly 50% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.

Become their new favorite with merchant solutions like the Shop Tab and the Verified Merchants Program. Shop Tab on profile: Consider this your always-on Pinterest shop. It’s automatically created when you upload your catalog so people can shop right from your profile.

Verified Merchant Program

People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.

More about Pinterest

Pinterest is a visual discovery engine people use to find inspiration for their lives and make it easier to shop for home decor, fashion and style, electronics and more. 450 million people have saved more than 240 billion Pins across a range of interests, which others with similar tastes can discover through search and recommendations.

Minimum Requirements

• WordPress 7.0 or greater
• WooCommerce 11.1 or greater
• PHP version 7.4 or greater
• MySQL version 5.6 or greater

Visit the WooCommerce server requirements documentation for a detailed list of server requirements.

Automatic installation

Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.

In the search field type “Pinterest for WooCommerce” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.

Manual installation

The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains instructions on how to do this here.

Where can I report bugs or contribute to the project?

Bugs should be reported in the Pinterest for WooCommerce repository.

This is awesome! Can I contribute?

Yes you can! Join in on our GitHub repository 🙂

Release and roadmap notes available on the WooCommerce Developers Blog

1.6.0 – 2026-10-21

• Add – Record the IDs of the Pinterest feeds the plugin creates and add the wp wc pinterest feed list and wp wc pinterest feed delete WP-CLI commands to inspect the connected ad account’s feeds and delete one by ID.
• Fix – Skip feeds Pinterest reports as deleted and read every feed page when matching the registered feed, so registration no longer re-attaches to a dead feed or creates a duplicate of one beyond the first page.
• Fix – Removed permanently deleted products and variations from the catalog feed without waiting for the daily regeneration.
• Fix – Fixed feed registration retries after a previous successful registration.
• Fix – Clear saved feed status when deregistering or disconnecting Pinterest.
• Fix – Retry Pinterest commerce setup and avoid creating a conversion tag when Pinterest returns an empty response.
• Fix – Kept a billing rejection or disconnect that happens during ad-credit redemption from being overwritten.
• Fix – Displayed errors and retry actions for failed catalog reports and kept newer report pages from being replaced by late responses.
• Fix – Showed a failure notice instead of a success notice when the settings sync with Pinterest Ads Manager fails.
• Fix – Stopped settings sync error notices from stacking on every retry, and kept the sync success notice visible until the next sync.
• Fix – Showed catalog onboarding before the Conversions API prompt and kept a closed Conversions API prompt hidden for the rest of the visit.
• Fix – Waited for settings and saved dismissals before opening catalog prompts, avoiding duplicate analytics and ineligible ad-credit notices.
• Fix – Preserve the store connection when refreshing Pinterest account data fails temporarily.
• Fix – Keep product grid block items visible when the Save to Pinterest button cannot be added to them.
• Fix – Send the Pinterest click ID with Conversions API add-to-cart events when the visitor adds to cart from the page they landed on.
• Fix – Marked a registered feed whose Pinterest processing result has no status as pending in the catalog overview.
• Fix – Prevented PHP warnings when Pinterest connection data, feed processing results or shutdown errors lack an optional field.
• Fix – Show Pinterest in the Channels card on Marketing > Overview again, instead of under Installed extensions.
• Fix – Showed the remote sync status in the catalog overview when Pinterest reports the feed processing time with a timezone suffix, instead of a fatal error.
• Tweak – Update the onboarding and landing page illustrations to the current Woo branding.
• Dev – Added regression coverage for critical merchant flows.
• Dev – Raised the PHPStan analysis level to 3.
• Dev – Raised the PHPStan analysis level to 4.
• Dev – Raised the PHPStan analysis level to 5.
• Dev – Raised the PHPStan analysis level to 6.
• Dev – Raised the PHPStan analysis level to 7.
• Dev – Fixed PHPStan level 7 findings that needed behavior changes.

1.5.4 – 2026-10-14

• Fix – Stopped loading the Pinterest Tag script when no Tag is active.
• Fix – Sent the automatic token exchange to the Pinterest V3 API with the V3 token for stores upgrading from a version before 1.4.0.
• Fix – Prevented a fatal error on the order received page when a purchased product was deleted.
• Fix – Prevented a PHP warning when uninstalling from a store that never saved its settings.
• Fix – Kept the full product name, product link and image in the Save to Pinterest button when the name contains “&” or the store uses plain permalinks.
• Tweak – Raised minimum requirements to WordPress 7.0 and WooCommerce 11.1.
• Tweak – Warned developers when the deprecated feed status check is used.
• Tweak – Routed Pinterest tracking output through WordPress script helpers.
• Dev – Used the WordPress compose runtime in Pinterest admin screens.
• Dev – Updated @wordpress/scripts to 36.1.
• Dev – Updated the development and test dependencies to React 18.
• Dev – Migrated the JavaScript unit tests from Jest to Vitest.
• Dev – Updated development dependencies to address security advisories.
• Dev – Simplified JavaScript imports with a source root alias.

1.5.3 – 2026-10-09

• Fix – Position the onboarding wizard header correctly instead of rendering it inset and below an empty band on WooCommerce 11.2, whose admin header is no longer fixed.
• Fix – Stop wp-admin timing out when Pinterest rejects the stored token: a 401 no longer triggers an unbounded disconnect loop, and the connection is cleared locally without further API calls.

1.5.2 – 2026-10-07

• Fix – Updated dependencies with compatible security patches.
• Fix – Updated number formatting, RTL styling, UUID and fetch dependencies to address security advisories.
• Fix – Preserve saved Pinterest settings while loading and allow failed initial requests to be retried.
• Fix – Verify TLS certificates for Pinterest API and token-renewal requests.
• Fix – Restrict Pinterest product attribute form updates to authorized product editor saves.
• Fix – Sanitize catalog feed diagnostics while preserving feed and settings links.
• Fix – Preserve server-owned Pinterest account settings and render credit notices as text.
• Fix – Omit customer and order data from conversion diagnostics.
• Fix – Omit credentials and raw HTTP contents from shared API diagnostics.
• Fix – Exclude password-protected products and their variations from catalog feeds.
• Fix – Regenerate existing product feeds once after the security update without resetting scheduled retries.
• Fix – Omit token-renewal response bodies, headers and cookies from debug logs.
• Fix – Preserve stored credentials when token renewal returns no usable token data.
• Fix – Respect product password access when generating Rich Pins metadata.
• Fix – Render product attribute forms with custom value options and preserve saved values outside those options.
• Tweak – Declared compatibility with WooCommerce 11.2.
• Dev – Removed unused JavaScript build dependencies.
• Dev – Updated the Node, build, test and lint toolchain.
• Dev – Updated Gulp build, release packaging and BrowserSync dependencies.
• Dev – Updated local testing, documentation and Git tooling dependencies.
• Dev – Update dependencies to resolve security advisories.
• Dev – Build the production ZIP on pull requests.
• Dev – Managed changelog entries with the Jetpack Changelogger, so pull requests add a change file instead of writing the entry in the pull request description.
• Dev – Corrected hook docblocks and other PHPStan findings that do not change behavior.
• Dev – Updated development dependencies to address security advisories.

1.5.1 – 2026-09-17

• Fix – Consume the feed dirty flag when a generation cycle starts, so a product change no longer triggers a redundant second cycle and a deferred restart is not lost.
• Fix – Detect and bypass conversion events triggered by Pinterest’s documented crawler user agents.
• Fix – Ignore Pinterest click IDs longer than 512 bytes instead of storing and forwarding them to the Conversions API.
• Fix – Send PageVisit Conversions API events for stores without an active Pinterest Tag.
• Fix – Stop sending AddToCart events for add-to-cart runs that do not change the customer’s cart, such as express checkout price simulations and retried requests.
• Tweak – Raised minimum requirements to WordPress 6.9 and WooCommerce 10.9.

1.5.0 – 2026-09-09

• Add – Include external and Pinterest click identifiers in Tag and Conversions API events to improve event matching and attribution.
• Fix – Accessibility: Added aria-haspopup="dialog" attribute to the Pinterest image button to properly announce to screen reader users that activating the button opens a modal window.
• Fix – Add accessible screen reader label to the Save to Pinterest button.
• Fix – Do not let pending actions from a superseded feed generation cycle block a new cycle from starting.
• Fix – Fix PageVisit tracking on full-page cache hits.
• Fix – Fixed AEM configuration for auto-created tags.
• Fix – Fixed scheduled sale pricing in product feeds.
• Fix – Make the Pinterest Save button keyboard-accessible on products with no featured image.
• Fix – Make the Pinterest Save button reachable and usable with keyboard navigation by removing visibility: hidden from the image wrapper on shop and product page.
• Fix – Prevent overlapping feed generation runs from corrupting the product feed.
• Fix – Save button does not render after pagination or filtering.
• Fix – Send failed Pinterest OAuth callbacks back to the settings page instead of showing a raw REST error.
• Fix – Stale feed cleanup no longer deletes manually configured Pinterest catalog data sources hosted on the store domain.
• Tweak – Tidy up the Pinterest OAuth callback state handling.
• Tweak – WP 7.1 compatibility.

1.4.28 – 2026-08-14

• Tweak – WC 11.1 compatibility.

1.4.27 – 2026-06-01

• Add – WooCommerce product_brand to Pinterest feed as g:brand.
• Fix – Align Pinterest checkout value with discounted merchandise line totals.
• Fix – Correct checkout tracking item prices and preserve customer IP and user agent when sending hashed email.
• Fix – Feed generator robustness at scale.
• Fix – Feed location URL matching.
• Fix – Log feed ingestion failure context to WooCommerce logs.
• Fix – Restore class_exists guard on record_event.
• Fix – Retry Pinterest feed ingestion sooner when Pinterest reports a FETCH_ERROR.
• Fix – Scope failed feed ingestion logging deduplication and feed URL resolution by feed.
• Fix – Skip Pinterest CAPI events for crawler requests to prevent CAPI vs Tag divergence.
• Fix – Use deterministic Checkout tracking event IDs so refreshed thank-you pages can deduplicate purchases.
• Fix – Variation feed description now falls back to the parent product’s short/long description instead of the variation attribute summary.
• Tweak – WC 10.8 compatibility.
• Update – Treat additional Pinterest redeem error codes as terminal.

1.4.26 – 2026-04-20

• Add – Settings link to plugin action links.
• Fix – Exclude orphaned variations from Pinterest feed.
• Fix – Resolve console error in Pinterest Save button script.
• Tweak – WC 10.7 compatibility.
• Tweak – WP 7.0 compatibility.

1.4.25 – 2026-03-06

• Tweak – WC 10.6 compatibility.
• Update – Minimum required WooCommerce version bumped to 7.0.

1.4.24 – 2026-01-27

• Tweak – PHP 8.5 compatibility.
• Tweak – WC 10.5 compatibility.

1.4.23 – 2025-11-24

• Fix – Remove feed file on deactivation.
• Tweak – WC 10.4 compatibility.
• Tweak – WP 6.9 compatibility.

1.4.22 – 2025-10-28

• Fix – Issue where product_type include more then 5 categories if a product included more.
• Tweak – Update use of wp_json_encode to avoid potential browser parsing issues.
• Tweak – WC 10.3 compatibility.
• Tweak – WP 6.8 compatibility.

1.4.21 – 2025-06-16

• Update WP Consent API to affect all tracking with improved architecture.
• [dev] Pin GitHub actions to immutable references of commits instead of tags.

1.4.20 – 2025-06-03

• Tweak – Reenable WP Consent API tracking integration.

1.4.19 – 2025-05-29

• Add CAPI enablement modal to encourage merchants to enable Conversions API.
• Enable Conversions API in OAuth flow and settings UI.

1.4.18 – 2025-05-20

• Tweak – WC 9.9 compatibility.

1.4.17 – 2025-03-18

• Add – PHP 8.4 compatibility.
• Fix – Add feed status data fallback to empty data sets.
• Fix – Site locale is obtained from settings.
• Tweak – WC 9.8 compatibility.

1.4.16 – 2025-02-11

• Add – UTM parameters to the products URLs used in the product feed.
• Dev – Updating code styling rules.
• Tweak – WC 9.7 compatibility.

1.4.15 – 2025-01-21

• Tweak – WC 9.6 compatibility.

1.4.14 – 2024-12-18

• Tweak – WC 9.5 compatibility.

1.4.13 – 2024-12-04

• Add – Admin notice of a failed Pinterest account status.
• Update – Do not disconnect on the Action Scheduler action failure.
• Update – Failed actions to log the errors.

1.4.12 – 2024-11-07

• Tweak – WC 9.4 compatibility.
• Tweak – WP 6.7 compatibility.

1.4.11 – 2024-10-23

• Add – API method to get commerce integration.
• Add – Commerce Integration partner_metadata weekly sync.
• Add – Failed Create Commerce Integration API call retries procedure.
• Add – Weekly heartbeat action.
• Update – Make integration_data optional for the extension.

1.4.10 – 2024-09-24

• Dev – Tests suits update.
• Fix – 403 Pinterest API error response is not the reason to auto-disconnect.
• Fix – Feed Deletion Failure notice duplicates removal.
• Fix – Reuse existing feed, if any.

1.4.9 – 2024-09-12

• Tweak – WC 9.3 compatibility.

1.4.8 – 2024-08-29

• Fix – Detect no product error in the page_visit tracking.
• Release/1.4.7.

1.4.7 – 2024-08-26

• Add – Adding admin notice in case of feed deletion error.
• Add – Call to disconnect from Pinterest on deactivation.
• Dev – Fixing SKU Unit tests.
• Fix – Pagination on Feed Issues table.
• Fix – Pinterest Save button positioning.
• Fix – Reset internal feed status on disconnect.
• Tweak – New .pot file.

1.4.6 – 2024-08-13

• Dev – Update dependency.
• Tweak – Add the website’s domain to the Pinterest feed name.
• Tweak – WC 9.2 compatibility.

1.4.5 – 2024-07-19

• Tweak – replace locale source function.

1.4.4 – 2024-07-10

• Add – Billing status info in the Settings UI
• Fix – Token invalid reset procedure
• Fix – Checkbox control UI with WordPress 6.6
• Tweak – WC 9.1 compatibility.
• Tweak – WP 6.6 compatibility.

1.4.3 – 2024-06-25

• Tweak – Remove feature_flag connection info data key.
• Update – Disabling CAPI tracker.

1.4.2 – 2024-06-13

• Add – Versioning and compatibility checks to implement support policy.
• Fix – Release v1.4.1.
• Fix – Undefined array key “path” warning thrown by DomainVerification.php.
• Tweak – Adds WooCommerce as a dependency to the plugin header.
• Tweak – Revert to WooCommerce.com domain.

1.4.1 – 2024-05-01

• Add – Heartbeat actions cleanup
• Update – Mandatory condition on tracking
• Update – pinit.js script import to match with Pinterest documentation
• Update – Error cases handling for discounts
• Tweak – Advertiser ID missing exception
• Fix – Missing Order ID into custom_data array for Checkout CAPI event.
• Fix – Fix tooltip UI issue in Settings page
• Fix – Correct coupons information